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Here are ideas for a Power BI dashboard using your Digital Marketing Campaign Dataset:

1. Overview Dashboard

  • Cards/KPIs:
    • Total Ad Spend
    • Total Conversions
    • Conversion Rate (%)
    • Average Click-Through Rate (CTR)
  • Bar Chart: Conversions by Campaign Type (Awareness, Consideration, etc.)
  • Pie Chart: Distribution of Campaign Channels (Email, Social Media, etc.)
  • Line Chart: Monthly Ad Spend vs. Conversions.

Dataset that can be used for this project : https://www.kaggle.com/datasets/rabieelkharoua/predict-conversion-in-digital-marketing-dataset

2. Customer Demographics Dashboard

  • Cards: Total Customers, Average Age, Gender Distribution.
  • Bar Chart: Conversions by Age Group.
  • Stacked Bar Chart: Gender vs. Campaign Channel (split by conversion).
  • Map Visual (if geographical data is available): Regional Performance.

3. Marketing Campaign Analysis

  • Clustered Bar Chart: Ad Spend vs. Conversions by Campaign Type.
  • Scatter Plot: Click-Through Rate vs. Conversion Rate by Campaign Channel.
  • Table with Conditional Formatting: CampaignChannel, AdSpend, ClickThroughRate, ConversionRate.
  • Slicer: Filter by AdvertisingPlatform or Campaign Type.

4. Engagement Analysis

  • Line Chart: Website Visits, Pages per Visit, and Time on Site over time.
  • Stacked Column Chart: Social Shares vs. Email Opens by Campaign Type.
  • Bubble Chart: Engagement Metrics (TimeOnSite, PagesPerVisit) vs. Conversions.
  • Treemap: Contribution of Social Shares to Conversions.

5. Ad Spend and ROI Insights

  • Funnel Chart: Ad Spend → Clicks → Conversions.
  • Line and Clustered Column Chart: Ad Spend vs. Conversion Rate by Campaign Channel.
  • Decomposition Tree: Factors affecting Conversion Rates (AdSpend, Campaign Type, etc.).
  • Waterfall Chart: Incremental ROI by Campaign Type.

6. Customer Behavior Dashboard

  • Matrix/Table: Previous Purchases, Loyalty Points, and Conversion Rate by CustomerID.
  • Line Chart: Repeat Conversions vs. New Conversions over time.
  • Bar Chart: Impact of Previous Purchases on Conversion Rates.
  • Choropleth Map (if locations are available): Conversion rates geographically.

7. Performance Comparison Dashboard

  • Bar Chart: Campaign Channels vs. Conversion Rates across Advertising Platforms.
  • Heatmap: Campaign Type vs. Conversion Rate by ClickThroughRate ranges.
  • Custom KPI Metrics: Cost per Conversion, Return on Ad Spend (ROAS).

Interactivity and Filters

  • Filters: Campaign Channel, Campaign Type, Gender, Income Range, Date.
  • Drill-Down: Click on Campaign Type to view performance per channel or demographic.