Here are ideas for a Power BI dashboard using your Digital Marketing Campaign Dataset:
1. Overview Dashboard
- Cards/KPIs:
- Total Ad Spend
- Total Conversions
- Conversion Rate (%)
- Average Click-Through Rate (CTR)
- Bar Chart: Conversions by Campaign Type (Awareness, Consideration, etc.)
- Pie Chart: Distribution of Campaign Channels (Email, Social Media, etc.)
- Line Chart: Monthly Ad Spend vs. Conversions.
Dataset that can be used for this project : https://www.kaggle.com/datasets/rabieelkharoua/predict-conversion-in-digital-marketing-dataset
2. Customer Demographics Dashboard
- Cards: Total Customers, Average Age, Gender Distribution.
- Bar Chart: Conversions by Age Group.
- Stacked Bar Chart: Gender vs. Campaign Channel (split by conversion).
- Map Visual (if geographical data is available): Regional Performance.
3. Marketing Campaign Analysis
- Clustered Bar Chart: Ad Spend vs. Conversions by Campaign Type.
- Scatter Plot: Click-Through Rate vs. Conversion Rate by Campaign Channel.
- Table with Conditional Formatting: CampaignChannel, AdSpend, ClickThroughRate, ConversionRate.
- Slicer: Filter by AdvertisingPlatform or Campaign Type.
4. Engagement Analysis
- Line Chart: Website Visits, Pages per Visit, and Time on Site over time.
- Stacked Column Chart: Social Shares vs. Email Opens by Campaign Type.
- Bubble Chart: Engagement Metrics (TimeOnSite, PagesPerVisit) vs. Conversions.
- Treemap: Contribution of Social Shares to Conversions.
5. Ad Spend and ROI Insights
- Funnel Chart: Ad Spend → Clicks → Conversions.
- Line and Clustered Column Chart: Ad Spend vs. Conversion Rate by Campaign Channel.
- Decomposition Tree: Factors affecting Conversion Rates (AdSpend, Campaign Type, etc.).
- Waterfall Chart: Incremental ROI by Campaign Type.
6. Customer Behavior Dashboard
- Matrix/Table: Previous Purchases, Loyalty Points, and Conversion Rate by CustomerID.
- Line Chart: Repeat Conversions vs. New Conversions over time.
- Bar Chart: Impact of Previous Purchases on Conversion Rates.
- Choropleth Map (if locations are available): Conversion rates geographically.
7. Performance Comparison Dashboard
- Bar Chart: Campaign Channels vs. Conversion Rates across Advertising Platforms.
- Heatmap: Campaign Type vs. Conversion Rate by ClickThroughRate ranges.
- Custom KPI Metrics: Cost per Conversion, Return on Ad Spend (ROAS).
Interactivity and Filters
- Filters: Campaign Channel, Campaign Type, Gender, Income Range, Date.
- Drill-Down: Click on Campaign Type to view performance per channel or demographic.