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Here are some Power BI dashboard ideas based on Indian Laptop Purchases dataset:

1. Consumer Demographics Dashboard

  • Visuals: Pie charts & bar graphs
  • KPIs: Age distribution, gender breakdown, city-wise distribution, income level segmentation
  • Insights: Identify the dominant consumer segment

2. Brand Preference Analysis

  • Visuals: Stacked bar charts, tree maps
  • KPIs: Top laptop brands by sales, brand preference by age/income
  • Insights: Which brands are most popular among different demographics?

3. Purchase Behavior Insights

  • Visuals: Sankey diagram, heatmaps
  • KPIs: Preferred payment mode (Credit, Debit, EMI, Cash), frequency of purchases
  • Insights: How do customers prefer to pay, and how often do they buy?

4. Price Range & Spending Patterns

  • Visuals: Box plots, scatter plots
  • KPIs: Average price range by city, high vs. low spenders
  • Insights: How does income affect the budget for a laptop purchase?

5. Online vs Offline Sales Trends

  • Visuals: Line charts, maps
  • KPIs: Share of online vs offline purchases, growth trends over time
  • Insights: Is online buying increasing? Which cities favor online purchases?