Here are some Power BI dashboard ideas based on Indian Laptop Purchases dataset:
1. Consumer Demographics Dashboard
- Visuals: Pie charts & bar graphs
- KPIs: Age distribution, gender breakdown, city-wise distribution, income level segmentation
- Insights: Identify the dominant consumer segment
2. Brand Preference Analysis
- Visuals: Stacked bar charts, tree maps
- KPIs: Top laptop brands by sales, brand preference by age/income
- Insights: Which brands are most popular among different demographics?
3. Purchase Behavior Insights
- Visuals: Sankey diagram, heatmaps
- KPIs: Preferred payment mode (Credit, Debit, EMI, Cash), frequency of purchases
- Insights: How do customers prefer to pay, and how often do they buy?
4. Price Range & Spending Patterns
- Visuals: Box plots, scatter plots
- KPIs: Average price range by city, high vs. low spenders
- Insights: How does income affect the budget for a laptop purchase?
5. Online vs Offline Sales Trends
- Visuals: Line charts, maps
- KPIs: Share of online vs offline purchases, growth trends over time
- Insights: Is online buying increasing? Which cities favor online purchases?