This Paid Digital Marketing Campaigns Performance Analysis dashboard provides a comprehensive view of marketing campaign performance across different advertising channels. The dashboard visualizes key metrics, trends, and insights to help optimize ad spending and maximize ROI.

Get the dataset here : https://github.com/slidescope/data/blob/master/Marketing_Dashboard.xlsx

Key Features & Insights:

📌 Summary Metrics:

• Sum of Ad Spend: 358K €
• Average Conversion Rate: 42.76%
• Total Conversions: 9,460
• Total Revenue: 0.47M €

📌 Visualizations & Analysis:

1. Revenue & Ad Spend Trends:
   • A time-series analysis showing fluctuations in revenue and ad spend from January to March 2024.
2. Conversion Rate & Performance:
   • Tracks the average conversion rate and the total number of conversions daily.
3. Revenue by Channel:
   • A breakdown of total revenue generated by each advertising channel:
     • Instagram Ads (27.07%)
     • LinkedIn Ads (23.74%)
     • Google Ads (24.09%)
     • Facebook Ads (25.1%)
4. Leads by Month & Channel:
   • Displays the number of leads generated each month categorized by platform (Facebook, Google, Instagram, LinkedIn).

📌 Interactivity & Filters:

• Channel Selection: Allows users to filter data by ad platforms.
• Date Range Filter: Enables analysis within a specific time period (01-01-2024 to 27-03-2024).

Use Case & Benefits:

✅ Helps marketing teams track ad performance and budget efficiency.
✅ Enables data-driven decision-making for optimizing digital marketing strategies.
✅ Identifies high-performing ad channels and areas for improvement.

This Power BI dashboard provides a powerful, interactive way to analyze and enhance digital marketing campaigns. 🚀