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Power BI Tutorial: Website Visitors Data Analysis Dashboard

In today’s tutorial, we will walk through the process of creating a Website Visitors Data Analysis Dashboard in Power BI. This dashboard is designed to help businesses track, analyze, and optimize their website performance by bringing together multiple KPIs (Key Performance Indicators) in one interactive view.

🎯 Dashboard Objective

The goal of this dashboard is to provide a clear, visual representation of website visitor behavior, traffic sources, and conversion performance. By analyzing the data, businesses can make data-driven decisions to improve their digital marketing strategies and website engagement.

Get the dataset here: https://github.com/slidescope/data/blob/master/website-visitors-data-violet.xlsx

📌 Key Features of the Dashboard

  1. Average Conversion % by Channel
    • A donut chart showing conversion percentages across Direct, Organic, and Paid Search channels.
    • Helps identify which channel brings the highest conversion rates.
  2. Visitor Count by Traffic Source Type
    • Bar chart comparing sources like Direct, Paid, Organic, Referral.
    • Useful for understanding where most traffic is coming from.
  3. Visitor Count by Campaign Name
    • Shows performance of different campaigns.
    • Helps marketing teams evaluate ROI for each campaign.
  4. Visitor Count by Page Name
    • Highlights the most visited pages of the website.
    • Great for identifying high-performing content.
  5. Visitor Count & Conversion Rate by Month
    • Combo chart that tracks both visitor count and conversion trends month by month.
    • Reveals seasonality and performance fluctuations.
  6. Page Views & Bounce Rate by Quarter
    • Another combo chart combining page views and bounce rate.
    • Helps evaluate engagement over time.
  7. KPI Cards on the Right
    • Average Session Duration: 51.69 seconds
    • Average Bounce Rate: 60.58%
    • Average Conversion %: 14.13%
    • Total Page Views: 10K
    • Total Visitor Count: 12K

These KPIs provide at-a-glance insights into overall website performance.

🚀 Why This Dashboard is Useful

  • Gives a holistic view of website traffic, behavior, and conversions.
  • Helps marketers understand which channels work best.
  • Tracks campaign effectiveness and content performance.
  • Identifies opportunities for reducing bounce rates and improving user experience.

🛠️ How to Build This in Power BI

  1. Import your Google Analytics / Website Data into Power BI.
  2. Use Power Query Editor to clean and transform the data.
  3. Create DAX Measures for KPIs like Conversion %, Bounce Rate, and Session Duration.
  4. Use a mix of Donut Charts, Bar Charts, Combo Charts, and Cards for visualization.
  5. Format the dashboard for a clean and professional look.

📌 Conclusion

This Website Visitors Data Analysis Dashboard in Power BI is a powerful tool for tracking your digital presence. With interactive visuals and performance metrics, it enables smarter decisions for SEO, SEM, and content marketing strategies.